Flint Hills Technical College

INFORMATION REGARDING BOARD AGENDA ITEM

TO:	Board of Trustees
DATE:	7/1/24
PREPARED & SUBMITTED BY:	Deon Morrow
SUBJECT:	Marketing & Social Media

EXECUTIVE SUMMARY:

I am pleased to provide an update on the recent activities and successes within the Marketing Department. Our efforts continue to focus on enhancing the visibility and reach of Flint Hills Technical College (FHTC), as well as supporting our various programs through targeted marketing strategies.

1. Success with Flocksy

We have recently partnered with Flocksy, an outsourced marketing company, to bolster our marketing team's capabilities. This collaboration has been highly successful, allowing us to access a wider range of marketing expertise and resources. Key achievements include:

Enhanced Digital Presence: Flocksy has assisted in improving our website’s user experience and SEO, leading to a significant increase in web traffic and online inquiries.
Creative Design Support: They have provided high-quality graphic design for various marketing materials, including brochures, social media graphics, and event promotions.
Content Development: With Flocksy’s help, we have been able to produce more engaging and consistent content for our blog, newsletters, and social media channels.

2. Adult Education Center - Gazette Marketing Plan. Marketing plan for the Adult Education Center in collaboration with the Gazette. The plan includes:

Print Advertising: Sallie Magazine 2024 Edition. We will have a story on Beth Kornowski and the Adult Education Center in downtown Emporia. This will be featured in this addition and we will also have a full page advertisement.
Events Promotion: Promotion of open houses and informational sessions through the Gazette’s event listings and community calendars.

3. Advanced Manufacturing Campaign Committee. We continue to take steps in preparation for the campaign to begin!

RECOMMENDATION:

FHTC Board of Trustees

Meeting Information